AN Immersive and interactive ENVIROLMENT that seeks to question human action in our fields of knowledge in a WHIMSICAL way.
FROM MICRO TO MACRO
Our relationship with the environment has been modified throughout human evolution. We started to explore more and venerate less, we became discoverers and eager to manipulate the smallest forms of life, such as viruses and bacteria, to the most distant and complex territories, such as the Moon or Mars. We transform our surroundings on an unprecedented scale - and we become a geological force.
However, considering that we are part of nature, a reflection is necessary: are we following a process of improving our species or are we heading towards an imbalance that can lead us to self-destruction?
im.fusion is a playful experience that invites you to reflect on the way we deal with what is in the Universe, from micro to macro, and to rethink which paths we want to follow.
An immersion in playful environments with paradoxical scales.
The search for new technologies and scientific achievements have been marked by scales of paradoxical proportions. At the same time that human beings intensifies research on tiny forms, such as viruses and bacteria, they explore immensities such as the Moon or Mars. Im.Fusion is a technological installation that provides a playful experience, capable of awakening reflections on how we interact in different contexts and environments.
From the micro to the macro, three scenarios are explored, starting from the molecular context, passing through our human scale, the forest, to the immensity of the universe. In 12 minutes, visitors observe colorful shapes and interact, through sensors, with projections full of special audiovisual effects. The technology used eliminates the need for physical contact and the fantasy is made through approximation.
Created during the COVID-19 pandemic, the experience invites visitors to reflect on humanity's increasing ability to observe, manipulate, and transform the world around us. From viruses and bacteria to the Moon and Mars, we have progressively expanded our reach — becoming not only observers of nature, but a geological force capable of reshaping the world around us.
I co-created the project from its initial concept through visual development and implementation, shaping how the narrative would translate into an immersive experience. I developed the visual identity and graphic language, directed the art and technology aspects of the project, and worked closely with developers to determine how the visual and interactive systems would behave within the experience.
Because IM.FUSION was designed as a traveling experience, modularity was a fundamental part of the concept from the beginning. I worked with the architectural and implementation teams to develop a system that could be disassembled, transported, and adapted to different locations while maintaining the integrity of the experience. This required coordinating the spatial, visual, technological, and structural aspects as an interconnected system rather than designing the experience for a single fixed site.
Throughout production, I moved between creative direction, technology, architecture, and implementation, coordinating different teams and troubleshooting challenges as the project evolved.
IM.FUSION subsequently traveled to multiple cities across Brazil, with its modular system allowing the experience to be reassembled and adapted for each location.
MAIN ROLES IN THIS PROJECT:
• Co-Creator & Creative Director
• Art and Technology Director
• Experience Design
• Visual Identity & Graphic Design
• Technology & Interaction Direction
• Multidisciplinary Coordination
• Technical Production & Implementation
