The Memorial aims to pay tribute to the institute's founder that passed away in 2020, a courageous carioca who was not afraid to go out into the world in search of his dreams. An inspiring human being, who liked people, did not shy away from a challenge, and always seek new futures in improvisation.
Our protagonist is portrayed as a Brazilian who lived to achieve intangible dreams, a man ahead of his time, always careful not to leave anyone behind. When life presented him with obstacles, he acted like a Jazz instrumentalist, improvising notes and sounds to produce a new song, a new path, a recipe he shared with anyone who wanted to. After all, he was a great mentor of promising futures.
We aim to provoke emotions with his story; let his life story radiate beyond the institution's walls. May it be the beginning of a new relationship of love and trust between him and Rio de Janeiro and its people. May your legacy inspire us to never give up on our dreams, to be resilient and empathetic.
Here, we talk about his life, passions, and teachings, hoping to inspire others to reach for their dreams also.
From playing with lights to change images on printed wallpaper to discovering physical and digital interactions in a room filled with secret passions, people will be able to venture into the character's life and eventually aim to dream of being beyond who they are.
As Creative & Art Director, I was responsible for translating the main character’s narrative into a physical and digital experience, working closely with the Lead Architect and Curator. Together, we identified the key moments and themes in her life and explored how they could be communicated to visitors. We chose a whimsical approach, considering that the Memorial would primarily welcome women and children in vulnerable situations.
Working within a compact 100 m² space with a 3.5 m ceiling, I helped shape the overall visitor journey and narrative progression. The first half of the Memorial would tell the character’s story, while the second half would shift toward inspiration and possibility, creating an experience that could educate while also enchanting its visitors.
I developed the experience strategy and identified the most appropriate technologies to support each moment, ensuring that technology served the narrative rather than becoming an end in itself. I also led the detailed development of the Passion Room, exploring its central wonderland concept and designing its hidden mini-experiences.
Throughout the project, I developed the creative presentation decks and supported the communication of the concept with the client and across disciplines. During assembly, I coordinated and monitored the different teams, from architecture and construction to technology, ensuring that the implementation remained aligned with the creative direction, design, and established standards.
MAIN ROLES :
• Creative & Art Direction
• Experience Design
• Narrative & Visitor Journey
• Technology & Interaction Strategy
• Spatial & Detail Design
• Multidisciplinary Coordination
