The Memorial aims to pay tribute to the institute's founder that passed away in 2020, a courageous carioca who was not afraid to go out into the world in search of his dreams. An inspiring human being, who liked people, did not shy away from a challenge, and always seek new futures in improvisation.
Our protagonist is portrayed as a Brazilian who lived to achieve intangible dreams, a man ahead of his time, always careful not to leave anyone behind. When life presented him with obstacles, he acted like a Jazz instrumentalist, improvising notes and sounds to produce a new song, a new path, a recipe he shared with anyone who wanted to. After all, he was a great mentor of promising futures.
We aim to provoke emotions with his story; let his life story radiate beyond the institution's walls. May it be the beginning of a new relationship of love and trust between him and Rio de Janeiro and its people. May your legacy inspire us to never give up on our dreams, to be resilient and empathetic.
Here, we talk about his life, passions, and teachings, hoping to inspire others to reach for their dreams also.
From playing with lights to change images on printed wallpaper to discovering physical and digital interactions in a room filled with secret passions, people will be able to venture into the character's life and eventually aim to dream of being beyond who they are.
MAIN ROLES IN THE PROJECT:
In this project, I was in charge of transforming the main character's narrative into possible physical and digital experiences together with the Lead Architect and Curator. We had to analyze the strong points of the character's life and define how to present them to the public. We decided on a whimsical approach, as the Memorial will mainly receive the visit of women and children in vulnerable situations.
From that, with limitations of space - only 100m2 with 3.5m high, we started to strategize about the user journey on the Memorial. The first half should tell the character's story, the end half should inspire the visitors. We should educate while enchanting them.
Beyond that, I was responsible for pointing out the best technologies to deliver each experience, to dive into the Passion Room's wonderland detailing each hidden mini-experience and for building all the presentation decks.
During assembly, I was responsible for monitoring all teams - from architecture to technology - and ensuring that the work was being carried out according to the standards and design.
